Scent is a universally known product and people would like to put it on to smell good. There are many branded scents which would like to ensure to provide the best product to their clients. One of the main goalof the scent selling company would be to give the best scent with long lasting fragrances to its clients. People would like to use small amount of scent which should spread the fragrance and should be long lasting.There are few brands which bespoke scent for business. They are so rare and unique that people are identified by the scent they use. There are basically two main types of marketing strategies of scent.Firstly it is the scent branding and secondly it is ambient scenting.Both have their unique ways of marketing scents.
Let’s see the different types of marketing strategies of scent:
• Scent Branding:It is basically creation of a unique scent that is associated to the brand. People now a days look for brands. Brand is a type of product designed specifically for one product and one company. It is unique. To represent that brand they would like to have a unique representation by smell. Hence the brand would like to have a fragrance of its own. The main reason of scent branding is to create a strong connection with the clients. They would be forming a part of the brand identity by using the fragrance of that brand.
• Ambient Scenting:This is introduction of good and pleasing fragrance scent to enhance the customer experience.Most of use are aware that scent affects the mood and can be a powerful tool to manage the customers.The scent smell creates a welcoming atmosphere which builds trust.
Scents are of different types. There are few brands which have the scent of their own. They would like to be represented by a unique fragrance and hence they would have a scent of their own.