Flyers are Important for Small Companies

flyer printing in San Diego, CA may be one of the first investments you make when starting a small company, such as a grocery store or a small eatery. Some may question whether we really need to engage in business flyers in today’s world where much marketing is done online. You might be surprised to learn that study shows that flyers can help small businesses increase their customer base and reach. According to studies, the United States prints millions of fliers each year.


Flyers are a very effective marketing tool with a very low expense per impression. They can improve sales because, according to studies, there will be a 1.25% increase in sales for every 1000 flyers distributed.

Postcards can assist you in creating a favorable first impression, establishing a connection with new prospects, and letting potential clients know about your products and services.

Additionally, flyers may be used as an instrument for networking. They increase the likelihood of remaining in touch with the recipient and serve as a tangible means of communicating your contact information.

Flyers can be accessed from anywhere because they are not technology-reliant. You can still spread vital information by handing out your flyers if you find yourself at an event without online access.

How to create effective flyers?

While a well-designed flier may serve as a catalyst for attracting new customers, a flyer that is poorly designed may give the wrong impression of your company

Here are a few crucial elements to take into account when creating a leaflet.

Select the appropriate font. Put readability first, and make sure the font you choose reflects your identity. We advise against using any font sizes smaller than 8pt for the business name in order to guarantee the best readability.

Select the height and shape with care. Flyers with a rectangular shape are frequently used by businesses and are a good option. You can get inventive, though, and choose a different shape for your flyer.

Bottom Line

Assures that the data is organized in a logical manner. Each bit of information must be easily recognizable and processable.